Even with the recession, real estate is a billion dollar market in all major developed and developing countries. What do you think is the first thing people look at when looking to buy property? The answer would be the picture of the property in question. Human beings respond best to visual stimulation.
Therefore, quality and interesting photography is very important and if you are a property photographer, you should take it seriously. Why? Because your livelihood depends on it! If you are trying to sell real estate photos to realtors and they are not worth the dollars the realtor is paying, your effort is wasted.
Real Estate Photography Tip #1: Capture the best images:
The goal is to sell the property, so your photos must be attractive to the people who view them. Try to highlight the best features of the house; features that potential buyers will want to see matter most.
The picture also depends on the nature of the property – residential or commercial. In fact، the photos should show your talent and skill. When looking for realtors to look at images, sometimes you need to provide samples, so capturing the best images will go a long way toward getting the deal.
Real Estate Photography Tip #2: Sell Images:
To make a living in this type of photography professionally, give yourself 1-2 years to build a solid client base. You can create a professional website with your portfolio، current projects “if any” specialization, skills and plenty of clear high-definition photos for potential buyers to see. Of course, you have to do a lot of marketing to get customers.
Start by surveying the area where you live and any other places you have easy access to. Contact realtors in the area، show them sample images، and if luck is on your side, you’ll soon land your first deal!
Real Estate Photography Tip #3: Getting High Profile Clients:
Getting high profile real estate clients who will buy your photos is not easy because there are always better photographers around you and you also lack experience in the beginning. So, after you’ve worked with local realtors for a year or two، consider migrating to finding high-profile clients.
The pay scale is definitely higher, but you need to have real skills and knowledge to have an edge over others. Ask yourself – what is it about you that sets you apart from other real estate photographers? Once you answer that, build on that aspect for better projects.
Of course, getting high-profile clients isn’t easy. Be prepared for sample photo shoots as part of a personalized sales pitch.